Think different, act different, be different.
"Japanese corporations are best equipped for BOP business'
"Evolving Japan", Tokyo Stock Exchange, Dec. 2011
Introduction BOP Business
, July 2011
"Japanese business and poverty reduction"
, Society and Business Review,
Vol. 5 Iss: 2, pp.198 - 216
Current Research Project 1
An emprical study on the impact of information technology on the BOP
, Telecommunications Advancement Foundation Research Grants,
Current Research Project 2
Japanese companies having high potential for BOP business
, Grants-in-Aid for Scientific Research by Japan Society for the Promotion of Sciences, 2010-2013
SUGAWARA Hideyuki is currently a visiting facluty at Stanford University. He is also a professor of International Business at Graduate School of Business Administration, Hokkai-Gakuen University, Sapporo, Japan. His current research theme is "Japanese Business at the Base of the Pyramid: Creating New Market and Poverty Alleviation." He is holding BOP business workshop bimonthly, and exploring the new economic business paradigm in the globalizing world.
BOP study tour in Bangladesh and Thailand
March 11th to the 22nd, 2011
23 students gathered from 21 universities.
TV Program "Close-up Gendai"
'The light and the shadow of BOP busines'
Dec 15th, 2010. NHK (Japan Broadcasting Corporation)
Graduate School of Business Administration
4-1-40 Asahi, Toyohira, Sapporo 062-8605, Japan
Phone: +81-11-841-1161 Fax: +81-11-824-772
Sugawara Hideyuki, All Rights Researved.